/* ══════════════════════════════════════════════════════════════
   zorm.io/biotech/v2 — "The Editorial" concept.
   Photographic plates + Fraunces serif over the v1 light system.
   Sage ground, magazine rhythm, one dark campaign moment.
   Keeps the Zorm mark + the orange-means-Zorm-action rule.
   ══════════════════════════════════════════════════════════════ */

@font-face { font-family:'Inter'; font-style:normal; font-weight:100 900; font-display:swap;
             src:url('/assets/fonts/inter.woff2') format('woff2'); }
@font-face { font-family:'Space Grotesk'; font-style:normal; font-weight:300 700; font-display:swap;
             src:url('/assets/fonts/space-grotesk.woff2') format('woff2'); }
@font-face { font-family:'Fraunces'; font-style:normal; font-weight:300 900; font-display:swap;
             src:url('/assets/fonts/fraunces.woff2') format('woff2'); }

:root{
  --ground:#cfdfd6; --ground-2:#c2d6cb;
  --paper:#f6f9f7; --panel:#ffffff; --panel-soft:#f0f5f2; --field:#eef4f1;
  --ink:#101815; --body:#45564e; --mute:#6b7c74; --faint:#93a49b;
  --hair:rgba(16,24,21,.09); --hair-2:rgba(16,24,21,.14);
  --tealtx:#0a7d6c;
  --teal:#35e0c4; --teal-deep:#0a9d85;
  --violet:#5b4bd6;
  --orange:#ff5607; --orange-mid:#ff8c00;
  --spruce:#0d1a15; --spruce-2:#12271f;
  --shadow:0 18px 50px rgba(22,44,36,.10);
  --shadow-lg:0 34px 90px rgba(22,44,36,.17);
  --serif:'Fraunces',Georgia,'Times New Roman',serif;
  --mono:ui-monospace,'SF Mono',SFMono-Regular,Menlo,Consolas,monospace;
  --spring:linear(0,.008 1.1%,.031 2.2%,.129 4.8%,.257 7.2%,.671 14.2%,.789 16.5%,.881 18.6%,.957 20.7%,1.019 22.9%,1.063 25.1%,1.094 27.9%,1.107 30.7%,1.103 34%,1.076 39.3%,1.015 47.9%,.988 52.2%,.975 57%,.977 63%,1.001 78.7%,1.006 86%,1);
}
*,*::before,*::after{box-sizing:border-box;margin:0;padding:0}
html{scroll-behavior:smooth}
[id]{scroll-margin-top:92px}
body{
  background:linear-gradient(180deg,var(--ground),var(--ground-2)) fixed;
  color:var(--ink); font-family:'Inter',system-ui,sans-serif; line-height:1.66;
  -webkit-font-smoothing:antialiased; overflow-x:hidden;
}
body::after{
  content:''; position:fixed; inset:0; z-index:0; pointer-events:none; opacity:.05;
  background-image:url("data:image/svg+xml,%3Csvg viewBox='0 0 220 220' xmlns='http://www.w3.org/2000/svg'%3E%3Cfilter id='n'%3E%3CfeTurbulence type='fractalNoise' baseFrequency='0.85' numOctaves='2'/%3E%3CfeColorMatrix values='0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0.4 0'/%3E%3C/filter%3E%3Crect width='220' height='220' filter='url(%23n)'/%3E%3C/svg%3E");
}
img{max-width:100%;display:block}
a{color:inherit}
::selection{background:rgba(10,125,108,.22)}
:focus-visible{outline:2px solid var(--tealtx);outline-offset:2px;border-radius:6px}
.skip{position:absolute;left:-9999px;top:0;background:var(--tealtx);color:#fff;padding:10px 16px;z-index:100;font-weight:700}
.skip:focus{left:0}
.shell{max-width:1240px;margin:0 auto;padding:0 24px;position:relative;z-index:1}

/* ── reveal ─────────────────────────────────────────────────── */
html.js .rv{opacity:0;transform:translateY(22px);transition:opacity .7s ease,transform .8s var(--spring)}
html.js .rv.in{opacity:1;transform:none}
@media(prefers-reduced-motion:reduce){html.js .rv{opacity:1;transform:none;transition:none}}

/* ── masthead ───────────────────────────────────────────────── */
.mast{position:fixed;top:0;left:0;right:0;z-index:70;transition:background .35s,box-shadow .35s,border-color .35s;border-bottom:1px solid transparent}
.mast.scrolled{background:rgba(255,255,255,.82);backdrop-filter:blur(14px);-webkit-backdrop-filter:blur(14px);border-color:var(--hair);box-shadow:0 8px 30px rgba(22,44,36,.06)}
.mast-in{max-width:1240px;margin:0 auto;padding:14px 24px;display:flex;align-items:center;gap:18px}
.zlock{display:inline-flex;align-items:center;gap:9px;text-decoration:none}
.zlock img{width:22px;height:auto}
.zlock b{font-family:'Space Grotesk',sans-serif;font-weight:700;font-size:17.5px;letter-spacing:.01em}
.mast-tag{font-family:var(--mono);font-size:9.5px;letter-spacing:.22em;text-transform:uppercase;color:var(--mute);border-left:1px solid var(--hair-2);padding-left:14px}
.mast-v2{font-family:var(--mono);font-size:9px;letter-spacing:.18em;color:var(--tealtx);background:rgba(10,125,108,.09);border:1px solid rgba(10,125,108,.2);border-radius:999px;padding:3px 9px}
.mast-links{margin-left:auto;display:flex;gap:26px}
.mast-links a{font-size:13.5px;font-weight:600;color:var(--body);text-decoration:none;transition:color .2s}
.mast-links a:hover{color:var(--ink)}
.mast-cta{display:inline-flex;align-items:center;gap:7px;background:linear-gradient(135deg,var(--orange),var(--orange-mid));color:#fff;font-weight:700;font-size:13.5px;text-decoration:none;border-radius:999px;padding:10px 20px;box-shadow:0 10px 26px rgba(255,86,7,.32);transition:transform .3s var(--spring),box-shadow .3s}
.mast-cta:hover{transform:translateY(-1px);box-shadow:0 14px 32px rgba(255,86,7,.4)}

/* ── editorial primitives ───────────────────────────────────── */
.kick{font-family:var(--mono);font-size:10.5px;letter-spacing:.24em;text-transform:uppercase;color:var(--tealtx);display:flex;align-items:center;gap:12px;margin-bottom:18px}
.kick::after{content:'';height:1px;width:56px;background:rgba(10,125,108,.35)}
.kick.center{justify-content:center}
.kick.center::before{content:'';height:1px;width:56px;background:rgba(10,125,108,.35)}
h1,h2.ed{font-family:var(--serif);font-optical-sizing:auto;font-weight:480;letter-spacing:-.015em;line-height:1.04;text-wrap:balance}
h2.ed{font-size:clamp(30px,3.6vw,46px);max-width:21ch}
h2.ed em,h1 em{font-style:normal;color:var(--tealtx)}
.lede{color:var(--body);font-size:clamp(15.5px,1.35vw,17.5px);max-width:58ch;text-wrap:pretty}
.sect{padding:96px 0 0}
.note{font-family:var(--mono);font-size:10.5px;letter-spacing:.06em;color:var(--mute);line-height:1.75}

/* plates — the photographic signature */
.plate{position:relative;border-radius:26px;overflow:hidden;box-shadow:var(--shadow-lg);border:1px solid rgba(255,255,255,.65);background:var(--panel)}
.plate img{width:100%;height:100%;object-fit:cover}
.plate figcaption{position:absolute;left:14px;bottom:14px;background:rgba(255,255,255,.86);backdrop-filter:blur(10px);-webkit-backdrop-filter:blur(10px);border:1px solid rgba(16,24,21,.06);border-radius:999px;padding:7px 14px;font-family:var(--mono);font-size:9.5px;letter-spacing:.16em;text-transform:uppercase;color:var(--body);white-space:nowrap}
.plate .chipf{position:absolute;top:14px;right:14px;display:flex;align-items:center;gap:9px;background:rgba(255,255,255,.9);backdrop-filter:blur(10px);-webkit-backdrop-filter:blur(10px);border:1px solid rgba(16,24,21,.06);border-radius:14px;padding:9px 13px;box-shadow:0 12px 30px rgba(22,44,36,.14)}
.plate .chipf .dotv{width:8px;height:8px;border-radius:50%;background:var(--teal);box-shadow:0 0 0 4px rgba(53,224,196,.18)}
.plate .chipf .t{font-size:11px;color:var(--body)}
.plate .chipf .t b{color:var(--ink)}

/* ── hero ───────────────────────────────────────────────────── */
.ed-hero{padding-top:150px;display:grid;grid-template-columns:1.04fr .96fr;gap:52px;align-items:center}
.ed-hero h1{font-size:clamp(40px,5.3vw,76px)}
.ed-hero .lede{margin-top:22px}
.hero-ctas{display:flex;gap:14px;flex-wrap:wrap;margin-top:30px}
.btn{display:inline-flex;align-items:center;gap:9px;font-weight:700;font-size:14.5px;text-decoration:none;border-radius:999px;padding:14px 26px;transition:transform .3s var(--spring),box-shadow .3s}
.btn-fill{background:linear-gradient(135deg,var(--orange),var(--orange-mid));color:#fff;box-shadow:0 14px 34px rgba(255,86,7,.32)}
.btn-fill:hover{transform:translateY(-2px);box-shadow:0 20px 44px rgba(255,86,7,.42)}
.btn-line{border:1.5px solid var(--hair-2);color:var(--ink);background:rgba(255,255,255,.55)}
.btn-line:hover{background:#fff;transform:translateY(-2px)}
.hero-trust{margin-top:44px;padding-top:22px;border-top:1px solid var(--hair)}
.tlab{font-family:var(--mono);font-size:9.5px;letter-spacing:.2em;text-transform:uppercase;color:var(--faint);margin-bottom:14px}
.trust-logos{display:flex;gap:26px;align-items:center}
.trust-logos img{height:26px;width:auto;filter:grayscale(1);opacity:.5}
.hero-plate{aspect-ratio:4/5;max-height:640px}
.hero-plate img{animation:heroDrift 26s ease-in-out infinite alternate}
@keyframes heroDrift{from{transform:scale(1)}to{transform:scale(1.055)}}
@media(prefers-reduced-motion:reduce){.hero-plate img{animation:none}}

/* hero stage — splash plate + the ad breaking out of frame */
.hero-stage{position:relative;padding:0 0 30px 20px}
.stage-plate{aspect-ratio:4/5;max-height:640px}
.stage-plate img{object-position:37% 32%;animation:heroDrift 26s ease-in-out infinite alternate}
.hero-stage .stage-plate figcaption{left:auto;right:14px}
.hero-stage .stage-phone{position:absolute;left:-8px;bottom:0;width:45%;max-width:238px;z-index:3;
  aspect-ratio:9/19.2;border-radius:36px;padding:8px;transform:rotate(-5deg);
  box-shadow:0 34px 70px rgba(16,24,21,.45),inset 0 0 0 2px rgba(255,255,255,.09)}
.hero-stage .stage-phone:hover{transform:rotate(-1deg) scale(1.02)}
.hero-stage .stage-phone::before{width:58px;height:15px;top:15px}
.hero-stage .stage-phone video{border-radius:28px}
.hero-stage .stage-phone .ph-sound{width:36px;height:36px;right:14px;bottom:14px}

/* ── full-bleed band ────────────────────────────────────────── */
.ed-band{margin-top:110px;position:relative;z-index:1}
.ed-band .plate{border-radius:0;border:none;box-shadow:none}
.ed-band img{height:min(52vh,470px);width:100%;object-fit:cover;object-position:center 28%}
.ed-band figcaption{left:max(24px,calc((100% - 1240px)/2 + 24px))}

/* ── readers (sticky plate + rows) ──────────────────────────── */
.readers-grid{display:grid;grid-template-columns:.9fr 1.1fr;gap:60px;align-items:start;margin-top:8px}
.readers-plate{position:sticky;top:104px;aspect-ratio:1/1}
.rdr{display:grid;grid-template-columns:64px 1fr;gap:18px;padding:26px 0;border-top:1px solid var(--hair)}
.rdr:last-child{border-bottom:1px solid var(--hair)}
.rdr .n{font-family:var(--serif);font-size:30px;font-weight:420;color:var(--faint);line-height:1}
.rdr h3{font-family:'Space Grotesk',sans-serif;font-size:18.5px;letter-spacing:-.01em}
.rdr .q1{color:var(--ink);font-weight:600;font-size:14.5px;margin-top:4px}
.rdr .q2{color:var(--mute);font-size:13.5px;margin-top:6px;font-style:italic;max-width:52ch}
.readers-head p.lede{margin:16px 0 34px}

/* ── failures ───────────────────────────────────────────────── */
.fail-grid{display:grid;grid-template-columns:repeat(3,1fr);gap:0;margin-top:44px;border-top:1px solid var(--hair-2)}
.failc{padding:30px 30px 8px 0;border-right:1px solid var(--hair)}
.failc:last-child{border-right:none;padding-right:0}
.failc .k{font-family:var(--mono);font-size:9.5px;letter-spacing:.2em;text-transform:uppercase;color:var(--violet);margin-bottom:12px}
.failc h3{font-family:var(--serif);font-weight:520;font-size:22px;letter-spacing:-.01em;margin-bottom:10px}
.failc p{color:var(--body);font-size:13.8px}
.failc p strong{color:var(--ink)}

/* ── offers ─────────────────────────────────────────────────── */
.offers-head{display:grid;grid-template-columns:1.25fr .75fr;gap:52px;align-items:end}
.offers-plate{aspect-ratio:1/1;max-width:340px;justify-self:end}
.offers-grid{display:grid;grid-template-columns:1fr 1fr;gap:0;margin-top:48px;border-top:1px solid var(--hair-2)}
.off{display:grid;grid-template-columns:78px 1fr;gap:16px;padding:30px 34px 30px 0;border-bottom:1px solid var(--hair)}
.off:nth-child(odd){border-right:1px solid var(--hair)}
.off:nth-child(even){padding-left:34px;padding-right:0}
.off .n{font-family:var(--serif);font-size:40px;font-weight:380;color:rgba(10,125,108,.4);line-height:.9}
.off h3{font-family:'Space Grotesk',sans-serif;font-size:18px;letter-spacing:-.01em;margin-bottom:8px}
.off p{color:var(--body);font-size:13.8px}
.off .tags{display:flex;flex-wrap:wrap;gap:7px;margin-top:12px}
.off .tags span{font-family:var(--mono);font-size:9.5px;letter-spacing:.08em;color:var(--mute);border:1px solid var(--hair);border-radius:999px;padding:4px 10px;background:rgba(255,255,255,.5)}

/* ── pipeline flasks ────────────────────────────────────────── */
.pipe-plate{margin-top:46px;aspect-ratio:auto}
.pipe-plate img{aspect-ratio:16/7.2;object-fit:cover}
.flask-labels{display:grid;grid-template-columns:repeat(5,1fr);gap:8px;margin-top:18px;padding:0 4%}
.flask-labels span{font-family:var(--mono);font-size:9.5px;letter-spacing:.14em;text-transform:uppercase;color:var(--body);text-align:center;position:relative;padding-top:14px}
.flask-labels span::before{content:'';position:absolute;top:0;left:50%;transform:translateX(-50%);width:1px;height:9px;background:var(--hair-2)}
.flask-labels b{display:block;font-family:var(--serif);font-size:15px;font-weight:520;letter-spacing:0;text-transform:none;color:var(--ink);margin-top:3px}
.pipe-note{margin-top:26px;max-width:70ch}

/* ── LUMEN campaign (the dark plate) ────────────────────────── */
.lumen{margin-top:96px;border-radius:32px;overflow:hidden;background:
  radial-gradient(90% 130% at 85% 10%,rgba(53,224,196,.16),transparent 55%),
  linear-gradient(150deg,var(--spruce-2),var(--spruce) 62%);
  box-shadow:var(--shadow-lg);display:grid;grid-template-columns:1.05fr .95fr;position:relative}
.lumen-copy{padding:64px 24px 56px 60px;display:flex;flex-direction:column;justify-content:center}
.lumen .kick{color:var(--teal)}
.lumen .kick::after{background:rgba(53,224,196,.4)}
.lumen h2{font-family:var(--serif);font-optical-sizing:auto;font-weight:440;font-size:clamp(34px,3.8vw,54px);line-height:1.03;letter-spacing:-.015em;color:#fff}
.lumen h2 em{font-style:normal;color:var(--teal)}
.lumen-copy>p{color:rgba(255,255,255,.72);font-size:15px;max-width:44ch;margin-top:18px}
.lumen-row{display:flex;align-items:center;gap:16px;flex-wrap:wrap;margin-top:28px}
.lumen-cta{display:inline-flex;align-items:center;gap:9px;background:#fff;color:var(--spruce);font-weight:700;font-size:14px;border-radius:999px;padding:13px 24px;box-shadow:0 16px 40px rgba(0,0,0,.35)}
.lumen-chip{display:inline-flex;align-items:center;gap:10px;border:1px solid rgba(255,255,255,.16);background:rgba(255,255,255,.06);border-radius:14px;padding:9px 14px}
.lumen-chip .spark{display:inline-flex;align-items:flex-end;gap:2.5px;height:18px}
.lumen-chip .spark i{width:3.5px;border-radius:2px;background:rgba(53,224,196,.45)}
.lumen-chip .spark i.hi{background:var(--teal)}
.lumen-chip .lab{font-family:var(--mono);font-size:8.5px;letter-spacing:.18em;text-transform:uppercase;color:rgba(255,255,255,.55);display:block}
.lumen-chip b{color:#fff;font-size:13px}
.lumen-chip b em{font-style:normal;color:var(--teal);font-size:11px}
.lumen-spine{margin-top:22px;display:flex;align-items:center;gap:10px;color:rgba(255,255,255,.62);font-size:12px}
.lumen-spine .dotv{width:8px;height:8px;border-radius:50%;background:var(--teal);box-shadow:0 0 0 4px rgba(53,224,196,.15);flex:0 0 auto}
.lumen-spine b{color:#fff}
.lumen-fine{position:absolute;left:60px;bottom:22px;font-family:var(--mono);font-size:9px;letter-spacing:.14em;text-transform:uppercase;color:rgba(255,255,255,.42)}
.lumen-img{position:relative;min-height:520px}
.lumen-img img{position:absolute;inset:0;width:100%;height:100%;object-fit:cover}
.lumen-img::after{content:'';position:absolute;inset:0;background:linear-gradient(90deg,var(--spruce) 0%,transparent 22%)}
.lumen-img figcaption{position:absolute;right:16px;bottom:16px;z-index:2;background:rgba(13,26,21,.72);backdrop-filter:blur(8px);-webkit-backdrop-filter:blur(8px);border:1px solid rgba(255,255,255,.14);border-radius:999px;padding:7px 14px;font-family:var(--mono);font-size:9px;letter-spacing:.16em;text-transform:uppercase;color:rgba(255,255,255,.75)}

/* brand identity strip — the LUMEN-9 logo system */
.brand-row{display:grid;grid-template-columns:1.15fr 1.15fr .7fr;gap:18px;margin-top:18px}
.brand-chip{border-radius:22px;display:flex;align-items:center;justify-content:center;min-height:150px;padding:26px;box-shadow:var(--shadow);border:1px solid rgba(255,255,255,.6);position:relative}
.brand-chip.lt{background:#fff}
.brand-chip.dk{background:linear-gradient(150deg,var(--spruce-2),var(--spruce))}
.brand-chip img{max-width:82%;max-height:92px;object-fit:contain}
.brand-chip.mk img{max-height:110px}
.brand-chip .camp-tag{background:rgba(13,26,21,.55)}
.brand-chip.lt .camp-tag{background:rgba(13,26,21,.72)}

/* campaign showcase grid under the LUMEN panel — 3-per-row, wide middle */
.camp-grid{display:grid;grid-template-columns:.92fr 1.16fr .92fr;gap:18px;margin-top:18px}
.camp-grid .plate{border-radius:22px}
.camp-grid .plate:nth-child(3n+1){aspect-ratio:3/4}
.camp-grid .plate:nth-child(3n+2){aspect-ratio:3/2;align-self:stretch}
.camp-grid .plate:nth-child(3n){aspect-ratio:3/4}
.camp-tag{position:absolute;top:12px;left:12px;background:rgba(13,26,21,.72);backdrop-filter:blur(8px);-webkit-backdrop-filter:blur(8px);border:1px solid rgba(255,255,255,.16);border-radius:999px;padding:6px 12px;font-family:var(--mono);font-size:8.5px;letter-spacing:.18em;text-transform:uppercase;color:#fff}
.camp-fine{margin-top:16px}

/* the TV spot — full-width cinema block */
.cinema{margin-top:64px;text-align:center}
.cinema-frame{position:relative;border-radius:26px;overflow:hidden;box-shadow:var(--shadow-lg);
  border:1px solid rgba(255,255,255,.65);background:#0d1a15}
.cinema-frame video{width:100%;display:block;background:#0d1a15}
.cinema figcaption{margin-top:16px}

/* the ad, running — phone mockup + story */
.ad-live{display:grid;grid-template-columns:.8fr 1.2fr;gap:64px;align-items:center;margin-top:64px;padding:8px 0 12px}
.phone{justify-self:center;text-align:center}
.phone-frame{position:relative;width:min(300px,72vw);aspect-ratio:9/19.2;border-radius:44px;background:#0b1411;
  padding:10px;box-shadow:0 40px 90px rgba(16,24,21,.35),inset 0 0 0 2px rgba(255,255,255,.09);
  transform:rotate(-2.5deg);transition:transform .6s var(--spring)}
.phone-frame:hover{transform:rotate(0deg) scale(1.015)}
.phone-frame::before{content:'';position:absolute;top:20px;left:50%;transform:translateX(-50%);
  width:86px;height:22px;border-radius:999px;background:#0b1411;z-index:3}
.phone-frame video{width:100%;height:100%;object-fit:cover;border-radius:34px;display:block;background:#0d1a15}
.ph-sound{position:absolute;right:22px;bottom:22px;z-index:4;width:42px;height:42px;border-radius:50%;
  border:1px solid rgba(255,255,255,.25);background:rgba(13,26,21,.62);backdrop-filter:blur(8px);
  -webkit-backdrop-filter:blur(8px);color:#fff;display:flex;align-items:center;justify-content:center;
  cursor:pointer;transition:transform .25s var(--spring),background .2s}
.ph-sound:hover{transform:scale(1.12);background:rgba(13,26,21,.85)}
.phone figcaption{margin-top:18px}
.ad-live-chips{display:flex;flex-wrap:wrap;gap:9px;margin-top:24px}
.ad-live-chips span{font-family:var(--mono);font-size:10px;letter-spacing:.1em;text-transform:uppercase;
  color:var(--tealtx);background:rgba(10,125,108,.09);border:1px solid rgba(10,125,108,.2);
  border-radius:999px;padding:6px 13px}

/* ── data spine over cells plate ────────────────────────────── */
.spine-panel{margin-top:96px;border-radius:32px;overflow:hidden;position:relative;box-shadow:var(--shadow-lg);border:1px solid rgba(255,255,255,.65)}
.spine-panel .bgimg{position:absolute;inset:0;width:100%;height:100%;object-fit:cover}
.spine-panel::before{content:'';position:absolute;inset:0;background:linear-gradient(180deg,rgba(246,249,247,.94),rgba(246,249,247,.78) 40%,rgba(246,249,247,.9));z-index:1}
.spine-in{position:relative;z-index:2;padding:58px 56px 46px}
.spine-flow{display:grid;grid-template-columns:1fr auto 1.15fr auto 1fr;gap:20px;align-items:center;margin-top:36px}
.spine-col{display:flex;flex-direction:column;gap:9px}
.spine-chip{display:flex;align-items:center;gap:10px;background:rgba(255,255,255,.92);border:1px solid var(--hair);border-radius:12px;padding:10px 14px;font-size:12.5px;font-weight:600;color:var(--body);box-shadow:0 8px 22px rgba(22,44,36,.07)}
.spine-chip i{width:7px;height:7px;border-radius:50%;background:var(--teal-deep);flex:0 0 auto}
.spine-core{background:var(--ink);color:#fff;border-radius:20px;padding:26px 24px;text-align:center;box-shadow:0 22px 55px rgba(16,24,21,.3)}
.spine-core span{font-family:var(--mono);font-size:9px;letter-spacing:.22em;text-transform:uppercase;color:rgba(255,255,255,.55)}
.spine-core b{display:block;font-family:var(--serif);font-weight:480;font-size:21px;margin-top:8px}
.spine-core .note{color:rgba(255,255,255,.55);margin-top:8px}
.spine-arrow{color:var(--faint)}
.spine-note{margin-top:30px;max-width:74ch}
.spine-note b{color:var(--tealtx)}

/* ── truth ──────────────────────────────────────────────────── */
.truth-grid{display:grid;grid-template-columns:1.15fr .85fr;gap:60px;align-items:start;margin-top:8px}
.truth-plate{position:sticky;top:104px;aspect-ratio:3/2}
.truth-lists{margin-top:36px;display:grid;gap:0;border-top:1px solid var(--hair-2)}
.tl{padding:26px 0;border-bottom:1px solid var(--hair)}
.tl .k{font-family:var(--mono);font-size:9.5px;letter-spacing:.2em;text-transform:uppercase;margin-bottom:14px;color:var(--tealtx)}
.tl.not .k{color:var(--violet)}
.tl ul{list-style:none;display:grid;gap:10px}
.tl li{display:flex;gap:12px;font-size:14px;color:var(--body)}
.tl li::before{content:'✓';font-weight:800;color:var(--tealtx);flex:0 0 auto;line-height:1.5}
.tl.not li::before{content:'✕';color:var(--violet)}
.truth-copy .lede{margin:16px 0 0}
.truth-copy .lede strong{color:var(--ink)}

/* ── conferences ────────────────────────────────────────────── */
.conf-grid{display:grid;grid-template-columns:1.08fr .92fr;gap:52px;align-items:center;margin-top:6px}
.conf-plate{aspect-ratio:3/2}
.conf-rows{margin-top:42px;border-top:1px solid var(--hair-2)}
.confr{display:grid;grid-template-columns:200px 1fr;gap:26px;padding:30px 0;border-bottom:1px solid var(--hair)}
.confr .when{font-family:var(--serif);font-size:24px;font-weight:500;line-height:1.15}
.confr .when small{display:block;font-family:var(--mono);font-size:9.5px;letter-spacing:.18em;text-transform:uppercase;color:var(--mute);margin-top:7px}
.confr h3{font-family:'Space Grotesk',sans-serif;font-size:18px;margin-bottom:8px}
.confr p{color:var(--body);font-size:14px;max-width:74ch}

/* ── FAQ ────────────────────────────────────────────────────── */
.faq-list{margin-top:40px;border-top:1px solid var(--hair-2)}
.faq-list details{border-bottom:1px solid var(--hair)}
.faq-list summary{cursor:pointer;list-style:none;display:flex;justify-content:space-between;align-items:center;gap:20px;padding:22px 4px;font-family:var(--serif);font-weight:520;font-size:19px;letter-spacing:-.01em;transition:color .2s}
.faq-list summary::-webkit-details-marker{display:none}
.faq-list summary::after{content:'+';font-family:var(--mono);font-size:20px;color:var(--faint);transition:transform .35s var(--spring)}
.faq-list details[open] summary::after{transform:rotate(45deg);color:var(--tealtx)}
.faq-list summary:hover{color:var(--tealtx)}
.faq-list .a{padding:0 4px 24px;color:var(--body);font-size:14.5px;max-width:78ch}

/* ── contact ────────────────────────────────────────────────── */
.contact{margin:96px 0 0;background:var(--panel);border-radius:32px;box-shadow:var(--shadow-lg);border:1px solid rgba(255,255,255,.7);overflow:hidden}
.contact-in{display:grid;grid-template-columns:.92fr 1.08fr;gap:0}
.contact-copy{padding:56px 48px 56px 56px}
.contact-copy h2{max-width:16ch}
.contact-copy>p{color:var(--body);font-size:14.5px;margin-top:14px;max-width:46ch}
.crm{display:flex;gap:12px;align-items:flex-start;margin-top:28px;background:var(--mint,rgba(10,125,108,.08));background:rgba(10,125,108,.08);border:1px solid rgba(10,125,108,.16);border-radius:16px;padding:14px 16px}
.crm i{color:var(--tealtx);flex:0 0 auto;margin-top:2px}
.crm span{font-size:12.5px;color:var(--body)}
.crm b{color:var(--tealtx)}
.bform{padding:48px 56px 48px 0;display:grid;gap:16px;align-content:start}
.bform .frow{display:grid;grid-template-columns:1fr 1fr;gap:14px}
.bform label{display:block;font-family:var(--mono);font-size:9.5px;letter-spacing:.16em;text-transform:uppercase;color:var(--mute);margin-bottom:7px}
.bform input,.bform select,.bform textarea{width:100%;background:var(--field);border:1px solid var(--hair);border-radius:12px;padding:12px 14px;font-family:inherit;font-size:14px;color:var(--ink);transition:border-color .2s,background .2s}
.bform input:focus,.bform select:focus,.bform textarea:focus{outline:none;border-color:var(--tealtx);background:#fff}
.bform textarea{min-height:104px;resize:vertical}
.bform .ok{display:none;background:rgba(10,125,108,.1);border:1px solid rgba(10,125,108,.25);color:var(--tealtx);font-weight:600;font-size:13.5px;border-radius:12px;padding:12px 16px}
.bform .err{display:none;background:rgba(180,40,20,.08);border:1px solid rgba(180,40,20,.25);color:#a03a22;font-weight:600;font-size:13.5px;border-radius:12px;padding:12px 16px}
.bform.sent input,.bform.sent select,.bform.sent textarea,.bform.sent button{opacity:.45;pointer-events:none}
.bform .fine{font-size:11.5px;color:var(--mute)}
.bform .fine a{color:var(--tealtx)}
.hpfield{position:absolute;left:-9999px;top:auto;width:1px;height:1px;overflow:hidden;min-height:0}

/* ── footer ─────────────────────────────────────────────────── */
.ed-foot{margin-top:110px;border-top:1px solid var(--hair);padding:34px 0 46px}
.ed-foot-in{display:flex;align-items:center;gap:18px;flex-wrap:wrap}
.ed-foot .note a{color:var(--tealtx);text-decoration:none}
.ed-foot .note a:hover{text-decoration:underline}
.ed-foot .spacer{margin-left:auto}

/* ── responsive ─────────────────────────────────────────────── */
@media(max-width:1080px){
  .lumen-copy{padding:48px 20px 48px 40px}
  .lumen-fine{left:40px}
}
@media(max-width:980px){
  .mast-links,.mast-tag{display:none}
  .ed-hero{grid-template-columns:1fr;padding-top:118px;gap:40px}
  .hero-plate{max-height:none;aspect-ratio:4/5}
  .hero-stage{padding:0 0 26px 0}
  .stage-plate{max-height:none}
  .hero-stage .stage-phone{left:10px;bottom:-8px;width:42%;max-width:200px}
  .readers-grid,.truth-grid{grid-template-columns:1fr;gap:36px}
  .readers-plate,.truth-plate{position:static;max-width:560px}
  .fail-grid{grid-template-columns:1fr}
  .failc{border-right:none;border-bottom:1px solid var(--hair);padding:24px 0 18px}
  .failc:last-child{border-bottom:none}
  .offers-head{grid-template-columns:1fr}
  .offers-plate{justify-self:start;max-width:300px}
  .offers-grid{grid-template-columns:1fr}
  .off{border-right:none!important;padding:24px 0!important}
  .lumen{grid-template-columns:1fr}
  .lumen-copy{padding:44px 28px 30px}
  .lumen-img{min-height:420px}
  .lumen-img::after{background:linear-gradient(180deg,var(--spruce) 0%,transparent 22%)}
  .lumen-fine{position:static;display:block;padding:0 28px 26px;margin-top:-6px}
  .ad-live{grid-template-columns:1fr;gap:36px;margin-top:44px}
  .phone-frame{transform:none}
  .ad-live-copy{text-align:left}
  .brand-row{grid-template-columns:1fr 1fr}
  .brand-chip.mk{grid-column:1/-1;min-height:120px}
  .camp-grid{grid-template-columns:1fr 1fr;grid-auto-flow:dense}
  .camp-grid .plate:nth-child(3n+2){grid-column:1/-1;aspect-ratio:16/9}
  .conf-grid{grid-template-columns:1fr;gap:32px}
  .conf-plate{max-width:560px}
  .spine-in{padding:40px 26px 36px}
  .spine-flow{grid-template-columns:1fr;gap:16px}
  .spine-arrow{transform:rotate(90deg);justify-self:center}
  .contact-in{grid-template-columns:1fr}
  .contact-copy{padding:40px 28px 8px}
  .bform{padding:28px 28px 40px}
  .confr{grid-template-columns:1fr;gap:8px}
  .sect{padding:72px 0 0}
}
@media(max-width:560px){
  .bform .frow{grid-template-columns:1fr}
  .ed-band img{height:min(46vh,320px)}
  .flask-labels{padding:0}
  .flask-labels b{font-size:12px}
  .flask-labels span{font-size:8px;letter-spacing:.08em}
  .trust-logos img{height:20px}
  .hero-ctas .btn{padding:13px 20px;font-size:13.5px}
}